Being a small business owner is definitely not easy. There’s very little separation between personal time and on-the-job time. But you got into business because you wanted to work for yourself, because you had a driving passion for your product or service, and because your field was just an extension of your personality. You can’t imagine doing anything else. Now that you’ve seen all sides to being an owner—and how much work is truly involved—your view has possibly changed. How do you stay on top of all the rapidly changing innovations in marketing and publicity? Without a background in analytics, social media, and SEO, how can you let your vision thrive online and still have a life for yourself?
Top marketing strategies in the consumer world are constantly changing and being redefined by innovative branding. Your product or service may still be relevant and in demand, but your exposure to new markets is limited by your lack of effective integrated Internet marketing. If day-to-day operations or a simple lack of expertise in the web is preventing you from embracing the new media, it may be time to seek the services of a professional marketing consultant. These expert men and women will perform a diagnostic test of your current marketing plan, and then make recommendations to improve it (and help you implement these suggestions!) based on their findings.
The exposure your company can get by using digital marketing techniques is truly astounding. With the popularity of smartphones, apps, and tablets, consumer purchases are more mobile than ever. Creating a tagline for your business that is easily integrated into your digital marketing strategy is key to gaining more exposure. A marketing consultant can help your business get on the road to success by improving your Search Engine Optimization (SEO) results and by creating a landing page for your business, ensuring more customer conversions are made. Instead of just counting the number of times that your business’ web content has been viewed, companies use landing pages to get a reading of key customer contact information and behaviour.
If your business is too small for a major advertising budget, then you can gain exposure by using a Pay-Per Click (PPC) marketing strategy. This platform will give you the opportunity to make an affiliation with other entrepreneurs whose sites receive substantial browsing traffic. You’ll able to establish a set advertising fee for a predetermined period to post a link to your business on their website. The amazing thing is, you only pay when someone clicks your link and discovers your content! This is a great way to gain exposure, network with other businesses, and keep advertising costs relatively low. An online marketing expert will also help you use social media sites—like Facebook, Twitter, YouTube, and more—smartly and effectively. These websites are all free to use, again helping the small business owner whose budget is already taxed by daily operations.
Marketing your business doesn’t have to be difficult, but it is a complex venture, which can make it overwhelming for those raised in the traditional world of advertising. With this in mind, contact The Marketing Garage to learn how to adapt to the twenty-first century. By bringing on a consultant from this organization who specializes in digital communications, you can continue to focus on the day-to-day operations of your company while your hits, follows, likes and sales finally skyrocket.
