Conversion rate optimization or CRO is one of the most effective ways to take your existing website traffic and turn to into customers, but many people don’t understand what CRO is or even how to implement it on their website. Here is a guide to help you understand what CRO is so you can take advantage of it in your business.
Understating Conversion Rate Optimization
There are many different tools and strategies you can use when applying CRO to your website or blog. Having appropriate landing pages, using analytics and understanding your customers are a few of the ways you can improve your bottom line and CRO can help with this. What you’re essentially doing with CRO is turning your leads and visitors to your site into buying customers.
One way to understand CRO better is to look at it as a percentage. Let’s say you received 100,000 visits to your site last month and you made 3000 sales from those individuals. We can say that your conversion rate is 3% by using simple math. This means that 3% of the total 100,000 visitors were “converted” to buying customers.
Why Do You Need CRO?
The main reason you want to use conversion rate optimization is that you want more sales to grow your business revenues. The goal is to change your site and use tools to understand your traffic better so you can make more sales. You can only do this by converting more visitors to buyers. Say you take that 3% conversion rate and turn it to 8-10% conversion rate. That would be a massive uptick in your revenues and it’s what all businesses seek. You want to have more traffic, get visitors to stay longer on your site, and turn those views into buying customers and not just casual page browsers. In some cases, you can’t get more traffic so you need to capitalize on the traffic you have now and convert more of that traffic to a customer. There are several conversion rate optimization tips that you can use to improve your website or blog. Here are some major benefits to CRO.
CRO Benefits
- Allows you to take advantage of the traffic you have now
- Build more trust with your audience
- Encourages more repeat business
- Generate more revenue to help you grow the business
- Helps you understand what the customer wants
- Improves your brand
There are many ways to go about it such as improving your landing page, call to action, sending appropriate email, using forms to capture information, using analytics, doing A/B testing, improving your search engine optimization, and maintaining a uniformed social media presence. These are just a few of the ways that you can improve your conversion rate.
For example, you might improve your rate by using programs such as Google Analytics to determine where visitors come from, how long they stay on your pages, and what pages they look at the most. Through your research, you can use that information to market to your audience in a better way and get more sales. This could be done through changes like offering them a free product in exchange for their email, rewriting your call to action to make it more appealing. creating a better navigation system for on your pages or making a more streamlined ordering process for buyers.
Summary
CRO or conversion rate optimization is something you can use to understand your customers more and to help you improve your site so you turn more of your site “visitors” into buyers. There are many ways you can go about this. The whole idea is to create the best experience you can for visitors so they convert more often to buyers which grows your business and your brand.