According to the 2014 Global Digital Statistics, there are 2.5 billion people online. This simply means that you have a huge customer base to tap into. With the right mix of strategies and lead generation services, you can dominate the market with your sales funnel and brand building endeavors. Here are a few things to keep in mind so you can choose the most effective lead generation services and methods being used today.
Multi channel solutions
Your lead generation strategy should encompass multiple channels. This means:
- Digital methods
- Offline methods
- Social media marketing
- Search engine optimization
- Content distribution and
- Traditional advertising such as radio, television, and print
Social networking
Look at this method in a wider frame. Social networking can be done online and offline as well. Methods should therefore include:
- Seminars
- Trade shows
- Social media presence
- Podcasts
- Blogs
- Sponsorships of events
When you retain the services of a lead generation company, you should check whether they can give you a dynamic mix of social networking events and methods.
Sales funnel improvement
Along with generating leads, a company should also be able to help improve your sales funnel. This should include aspects like timeliness of contact, relevance of leads, and prioritizing the leads that come your way. After all, it is a question of optimum use of resources and getting lucrative and valuable customers into your fold.
Loyalty programs
Another effective way to generate leads is to institute a loyalty program. This simply means that you encourage customer referrals. More importantly, you reward customers for bringing in other customers. Credible leads will thus become a steady source of opportunities for your organization.
Website optimization
Online lead generation is aided in a big way by website optimization. Your landing page is a powerful tool. According to one survey, website optimization is one of the topmost lead generation methods. Online lead generation is also aided by robust and dynamic search engine optimization. Organic strategies that cause potential customers to land at your virtual doorstep is obviously a cost-effective way of generating leads, particularly when compared to paid-search methods.
Content and presence
It is great to generate leads as a result of your high quality content. With assets like blogs and linked social media presence, you can attain industry leadership status by being truly resourceful to the audience you wish to engage. Traffic, in terms of leads, will then visit your website and social pages because they are drawn to what you have to offer by way of information and quality.
Once you have drawn your prospects in, you need to have powerful and effective content in place so they will stay within your website and listen to what you have to say. Thereafter, it is a question of building sustained relationships with your prospects and customers. This can be done by email marketing, telephone calls, customer support services and social media engagement.
Therefore, the most effective lead generation services should bring together a dynamic mix of online and offline strategies. Creating meaningful relationships and communications with clients is the goal, and a business needs to engage each lead with the right voice at the right time to grow each relationship into something mutually beneficial.
