TurnKey PR is a team of world class PR professionals based in Los Angeles, California. They are also data wranglers, viral wranglers, communicators and great storytellers. Their team is small, but their goals are not. they intend to show the world how efficient, effective and affordable quality PR can be for any crowdfunding campaign.
You need to have ask yourself, “If the PR industry never existed for crowdfunding, how would they create it today?” Their three core principles would be the base from which they would start: Data driven, ROI focused and Story based PR for crowdfunding projects.
Story based:
They don’t think it is enough to just write a press release. At TurnKey PR, they focus on creating powerful and energetic story ideas. Their time and energy is put into creating exciting or
newsworthy content that not only informs, but also enlightens, inspires and entertains. While doing this they are able to draw an audience towards a desired goal.Their PR practice is to put the needs of the end audience as a top priority. Using great story ideas allows them to provide “you first” public relation practices. Meaning if they first serve their audience properly they then have plenty of opportunities to highlight the core message. A traditional PR mentality is based on the “me first” practice. Using ideas like; “Their product is awesome. Check out these killer features”- simply doesn’t work. The problem with them is they are focused on the company and not the end audience. When you’re competing for media mindshare and time with some of the best stories of the day, you don’t want to get lost in the shuffle. You need a story that is created naturally and highlights a company’s value. That’s where TurnKey PR can help. You want to show what their brand promises without creating a hard sell approach. TurnKey PR creates a story idea that is organic and media driven while naturally highlighting your company’s values. Without a hard sell approach they can funnel customers directly to a desired goal.
Data driven:
Creating a world class story idea requires gathering quantitative data, analyzing it and using the process of AB testing on a daily basis and then repeating the process to achieve continual improvements. When TurnKey PR starts, they begin by writing many different versions of the same story. TurnKeyPR uses several different headlines to get just one single pitch. These ideas are then tested on small media contacts to measure the conversion rate and the speed of the conversion. Then the TurnKey PR team finds a “winning pitch” to scale it up to meet tens of thousands of media contacts.
Turnkey PR maintains these media relationships by using a team of researchers and their own in-house media relations management software. This process allows us to tag and track 350,000 media contacts in the United States and hundreds of thousands more around the world. They believe that the right pitch to the right person will still fail if not delivered at the right time. To achieve the proper delivery of the pitch by recording the date and time of every interaction with each media contact and then adjust their pitch schedule.
Every pitch has to be personalized and localized to be effective. TurnKey PR is able to automate the localization and personalization process of all pitches. they can pitch 5,000 media contacts simply by clicking a mouse, while still ensuring each pitch is different from any other.
ROI focused:
TurnKey PR also examines all their campaigns that they conduct through the lens of “Return on Investment” (ROI). This is especially important with crowdfunding projects on a tight marketing budget. They do this because they feel a PR should not just be about “getting mentioned” or “generating exposure”. They work with their clients very closely to understand what the key drivers are of their business. They then customize each PR strategy to propel them closer to their funding goals. To learn more visit https://TurnKeyPR.com
