Top 5 Ways to Promote Your Indiegogo Campaign on a Budget

The idea behind launching a crowdfunding campaign on Indiegogo is to make money (not spend money), right? For most people trying to launch their crowdfunding campaign on Indiegogo there are some things that are simply not feasible, such as hiring a dedicated marketing agency or experienced PR firm to get more exposure.  Fortunately there are some alternatives out there that both experienced crowdfunders and first timers can use to help get your campaign funded. Below is my list of both free and cost effective ways to get more exposure for your indiegogo campaign that range from boosting your gogofactor with GoGo Rocket to using some very cost-effective social media tools:

Boost your Social Media

Want to get more exposure across social media for your indiegogo campaign? Use the new service called Thunderclap. This free service helps you get more spread across social media by amplifying your most important message, such as a call to support your campaign! Rallying your fan base with social media can be the perfect way to get some early contributions to your campaign, even if your fan base isn’t in the thousands. “A user with 200 Facebook friends could amplify her message better than someone with 3,000 friends. It all depends on your cause’s voice and shareability—and how much your friends are engaged.” -Thunderclap

Manage Your Social Media Better

Screaming your message across social media is not enough to drive contributions to your campaign. The best crowdfunding campaigns constantly manage all that social engagement across Facebook, Twitter, Instagram, Google+, and other platforms to keep their supporters engaged for the duration of their campaign. The best way to stay organized like a pro is with social media marketing software called Hootsuite Pro. It helps you manage everything and get the word out easily through Facebook, Twitter, Instagram, and more simultaneously. It can save you time and help you drive more supporters for only 10 bucks per month!

DIY PR

Getting the press and media involved in your crowdfunding campaign is very important for getting your campaign funded. This can be a great way to spread awareness about your indiegogo campaign to people outside your social circle. But you don’t need to spend thousands on a PR firm to do this. Instead, do it yourself! Write your own press release and submit it to blogs that you think would be interested! It’s actually easier than you think! Check out this article about writing a press release: http://www.wikihow.com/Write-a-Press-Release. Finding the right blogs can be easy when you use google search tools to only search out relevant blogs for your campaign.

Boost Your Campaign’s “gogofactor”

If you don’t have a sound strategy to increase your campaign’s gogofactor score then you need to hurry up and get one! The gogofactor is a complex algorithm that determines your page rank and exposure on the Indiegogo platform. A low gogo factor means your campaign will stay buried in the back pages and miss all that wonderful support from Indiegogo users. The Go Go Rocket service (http://www.GoGoRocket.com) can help. Although their full service packages are not free, their campaign specialists are available for a free advice and consultation. GoGo Rocket’s packages can be one of the most cost effective ways to get quality exposure among actual crowdfunders who are ready to support you. GoGo Rocket is the “only service guaranteed to significantly boost your gogo factor to help you get exposure across indiegogo”. -GoGo Rocket

Lastly, ask Indiegogo Staff!

You’re potentially going to pay indiegogo.com quite a bit of money in fees for the money you will raise, so why not get the most bang for your buck! You can email indiegogo’s “customer happiness team” about the uniqueness of your campaign or for some advice. Getting the attention of indiegogo could land you a featured spot in their newsletter or at least net some extra advice for your crowdfunding campaign. I’ve also experienced situations where Indiegogo staff can help you modify something on your campaign page or fix basic issues. Use them as your semi-free tech support team!

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More about the author:

Diana Friegel

Diana is a freelance journalist and blogger that focuses on emerging trends in digital media marketing. She has experience working as a social media marketer and content creator for several tech startups around the Silicon Valley area.

Linkedin: Diana Friegel