2015 is set to be an extraordinary year for corporate promotional items, with new and exciting trends popping up at trade shows and corporate events all over the country.
No longer are schlocky, anecdotal corporate promotional items the status quo. Marketing departments are being challenged to up the ante somewhat with the amount of thought and effort they are putting into the favours their companies are doling out at events.
Due to the on-going global recession, competition for new business is fierce, and because of this have-me-not corporate gifts are a thing of the past.
Here are 2015’s hot and trending corporate promotional gifts;
Promotional Bags
Starting with the tried and true, promotional bags will always be a corporate giveaway mainstay –however this year there are even more reasons to make them a part of your marketing strategy in 2015.
All over the world, disposable shopping bags are becoming a thing of the past, whether becoming illegal in some municipalities, or coming with a deeper surcharge than most shoppers would like. This new green trend can play perfectly well into your promotional strategy by providing quality, durable tote bags. The more durable and attractive your corporate tote bags are, the longer they will be placed before the eyes of others.
Technology
With the current boom of personal technology and he low cost of peripherals for mobile devices, there are a number of different technologies set to be hot for 2015.
Headphones
Anything Apple touches turns to gold, and that goes double for their recent acquisition of Beats earphones.
Beats has proven that slick marketing and a great looking product can outsell the true greats like Bose and Koss, hands down. With Mp3 audio being the current standard in music, higher quality headphones are redundant due to the limited bit rate of the audio format.
A great way to take advantage of the current Beats headphone trend is by giving away similarly designed versions with your own corporate logo.
In addition to Beats-style headphones, it may also be prudent to consider other items with long shelf lives, such as portable speakers for mobile devices.
All Things USB
With the proliferation of mobile devices come heavy battery requirements. Today’s mobile devices are used even more than any desktop computer, and are consistently counted on to always be on, and ready to handle complex tasks –however, battery life is trailing behind the requirements of mobile device users.
With this in mind, USB chargers are becoming incredibly popular among corporate event attendees and the companies that sponsor them.
USB chargers come in all forms, from the regular run-of-the-mill car or wall chargers, and others that include solar panels or battery backup.
In addition to helping prolong the battery life in an “always on” corporate culture, USB sticks are still popular, however expectations are a little higher. No longer will a simple 1 GB to 4 GB USB cut it. If you’re going to reach your marketing objective with USB data storage in 2015 –instead of being locked away in a desk drawer—we passionately suggest going no lower than 16 GB capacity.
Gifts for Sun Seekers
Current trends in eyewear fashion are playing into the average age range and tastes of todays working population. Ray-Bans are back in style in full effect, and the beauty of this resurging trend is that they are made of inexpensive plastic, and are easy to splash a logo on.
Beach towels, too, are always in style for their practicality and sheer size and dimension. They too, make Well, if you cannot get a clear consensus, you can still go for the time and tested promotional bags and still give away a great looking gift.wonderful billboards for your brand messaging.
When considering any of these corporate items as gifts, brighter is better, with camouflage being a keen runner-up.
