Whether you are a high street retailer, an office or an industrial estate, you will need signage to indicate the name of the company so that clients can find you. High street shop signs can be in many formats. Pavement signs, banners and rigid outdoor signs can all be designed to promote your business and make it stand out from the crowd. Colours, fonts and logo design generally come as part of the package. Getting your shop noticed has never been easier. Do some research on the internet as a starting point and find a supplier. They do not need to be in your area. Many companies nowadays offer all sorts of products on line and have them shipped at very reasonable rates.
For organisations with a high street presence, shop signs are an integral part of the marketing mix and not only helps clients and potential clients find you, but your sign can be designed to provide an indication of your business ethos. Clever designers can create a branding for you to reflect not only what your business does but also the sort of business you are. For example, are you a friendly, “cuddly” business such as a shop providing baby clothes, or are you a financial service provider or a lawyer. That is not to say that financial advisers and lawyers are not friendly! When doing your research for a sign writaer, check whether they can do design work for you as well. As with everything else, always get three quotations for the work, making sure that the specification you present to each organisation is the same.
Shop signs can be created quickly and easily. If you do not want a full corporate branding, you can probably do much of the work yourself using logos in a .jpeg format. You may already have these to hand in which case they can easily be incorporated into your new shop sign. Just send them to the company, and they will be able to get them on the banner or other signage as required. They will, however, need to be in a suitable format and size so they can be printed.
Getting your new business up and running can be time consuming and expensive. You will want to be sure that you get value for money, so shop around for the best deal. Make sure that you get a quality, robust product or you will end up spending out more in the long run. This is particular important if your shop is in an exposed area and has the vagaries of the weather to deal with. There would be no point in putting up a banner in an area where it is particularly windy or it would deteriorate in no time. Some types of acrylic can be adversely affected by the glare of the sun´s rays, so if you are in a hot climate, make sure you purchase a product which can stand high temperatures without cracking or splitting. Most important of all, use a well established reputable company so if you have problems, you can receive after sales service.
