Today’s executives need to be aware of their personal brands. You’re no longer just an extension of your company. Instead, a successful and satisfying long-term career strategy is built at least in part on a strong personal brand. But how can an executive in conservative areas like finance stand out on social media, online publishing, and other key branding tools? Here’s a closer look at what steps smart executives in today’s corporate environment need to do to establish a powerful personal brand.
Publish online
One of the key strategies that professionals are embracing to find their voice in their industries and in the broader marketplace is by publishing articles and other pieces online. There are numerous ways to do this. Some establish their own websites and launch a blog. Others periodically guest post on sites in their niche. Still others contribute to mainstream, branded publications like Forbes, Fortune, or Fast Company. It’s possible to do some combination of all three, depending on your goals. Choose a topic that you’re comfortable with and practice writing high quality pieces of different lengths, with different audiences in mind.
Establish a social presence
Being active on social media is no longer optional. Establishing a strong brand is reinforced by dynamic profiles on social media. Savvy professionals should set up a Google + profile, a LinkedIn profile, and a Twitter account. Each of these can be easily managed through a centralizing software such as Buffer or Hootesuite. Appropriate content can range from interesting articles you’ve read and motivational quotes to insights on current events and industry trends. The most important things are to be engaging with your content and gracious in your interactions with followers.
Consider writing a book
Today, a book can be the ultimate calling card to the next level of your career. With publishing’s changing dynamics, it’s no longer essential to get a deal with one of the big five publishing companies. It’s possible and often that can be a good route to go. But today’s professionals consider a wide variety of publishing options from small presses to academic presses to self-publishing an eBook. The key is to produce something that’s high quality, that represents the brand that you want to build, and will stand the test of time. The more evergreen the content, the more you’ll be able to leverage it in the coming years of your career.
Look at speaking engagements
As much brand building as can be done through digital and written media today, there is a huge opportunity for people willing to get out there and give talks. Talks can be to small groups of interested people you connect with through sites like Meet Up or at large professional conferences. The ability to speak comfortably in front of a large group of people is a tremendous asset to your career and helps build your brand in a whole new way.
As you think ahead in your career plans, look for ways to build your image as a knowledgeable expert. Find writing opportunities, speaking engagements, and connect with the public on social media. You’ll be well on your way to an unforgettable personal brand.
About the author: Jennifer Grey is a brand expert based in New York City. She works with professionals in finance, insurance, and other corporate environments to make the most of their personal brands.
