The Google Panda algorithm change caused a lot of upset for marketers. But, it doesn’t have to be that way. Google Panda has changed the face of SEO. But, that doesn’t mean that you have to go into blind panic and stop all of your online marketing efforts. There are some simple ways that you can ensure that you are adhering to the rules of the Panda.
In layman’s terms, Panda is a content quality filter. So, with this in mind, there are many ways that you can prevent the Panda from kicking your butt.
Tip 1: Think About Your Content
Thinking about your content is imperative if you want to succeed. Make sure that you are writing all content from scratch. Make sure that your site is bursting with plentiful and enriching content. You don’t have to start becoming the next Bronte or Shakespeare. But, informative and,most of all, relevant content can help. Archive anything that is no longer useful. Make sure that you are adding attention to detail. Ensure that it’s accurate and impressive. It’s that simple.
Tip 2: If In Doubt, Outsource
Look, the SEO journey is not an easy one. In fact, it can be a tough one. So, if you are not comfortable with the face of SEO and the Panda rules, make sure that you speak to an outsourced agency. It’s important that you look at the reviews of the company to get the best SEO gurus to work on your projects. This SEOOutsourcingGuide.com’s review of PosiRank can be a valuable source in your search.
Tip 3: Be Unique
Content is critical. But, you need to make sure that you are not duplicating someone else’s content. Yes, plagiarism isn’t just something that is frowned upon by schools. The Google Panda doesn’t like it either. Make sure that you are creating engaging but unique content for your site. Ultimately, you need to think about your readership. What would they enjoy reading? Aim to complete 2 to 3 blog articles a week. But, keep it fresh. No duplicates are allowed in this process!
Tip 4: Become an Authority
Make sure that you are using kick ass links in your content. But, also be sure to be an authoritative link. You need to have a wealth of useful links in your content. However, you should strive for quality over quantity. Do make sure that your links are peppered throughout your content. And, it is vital that you are in a good place to talk with authority on your relevant subject.
Tip 5: Mind Your Advertising
Sponsors can be great. But, do you need to make sure that your content or site is not overloaded with ads. They are frowned upon by Google, but they also hinder the overall user experience. There is nothing wrong with supplementing your business with paid ads. But, having them all over the place is an excellent way to deter users from coming back.
So, there you go; five essential tips that you can use with your content and SEO marketing strategies. Which ones will you find to be the most effective?