Social media has allowed people to become connected like never before. Social media can be a great tool for businesses, charities and any kind of organization if used frequently and correctly. There are many benefits of social media including reaching wider audiences, inexpensive marketing, improved customer insights and better customer experiences.
Social Media Helps You Reach a Wider Audience
Using social media correctly can help you reach an audience that may have never discovered you before. By using social media optimization, which is similar to search engine optimization, you can ensure that new people will gain awareness of your organization. Social media provides a valuable system of referrals as well. If you use social media correctly, you do not need to rely on customer reviews necessarily. Your customers can show loyalty with only one click of a button, and your customer’s contact list will be immediately exposed to It.
Social Media is an Inexpensive Marketing Tool
There are many services that will post to social media for you. This means that you can create content, and then walk away from the computer and work on other tasks. A recent survey suggested that only six hours a week of active social media time was enough to increase brand awareness online. Even if you buy ads on Facebook or Twitter, these costs are still relatively low compared to other media sources such as television, radio and print. Social media is also an equal opportunity advertiser. If you commit yourself to posting valuable content at peak hours, you can start seeing results very quickly.
Improved Customer Insights
Social media is a great tool for customers, members and supporters to get in touch with your organization. They can send you messages that are either public or private, and they can send messages in support of what you are doing or with complaints. Customers appreciate that they can get in touch with organizations while they are interacting with friends or playing games online, too. Customers who value your brand may also leave positive testimonials for current and future customers. There is a lot of insight available for free through your own social media accounts.
Better Customer Experiences
Every interaction you have on social media is a way for you to reach out to customers. Customers love to be followed, tagged and retweeted by the organizations and businesses they follow. These interactions often generate more positive interactions from that social media user providing an ever larger social media presence for you with little to no financial investment. This experience lets customers know that you care about their opinions, and shows that you value their loyalty. When customers interact with you on social media, they feel like they are being heard not just by the organization, but by the organization’s other followers and customers which is a very personal experience.
Social media is a tool that allows customers and businesses to connect in new ways that benefit both the customer and the organization. It is an inexpensive way to build brand loyalty on equal footing with your competitors and it helps organizations reach new and wider audiences than ever before.
