Facebook advertising is allowing more businesses to reach their customers in real-time. Today, all types of businesses that have taken the risk with the social media network are enjoying greater exposure. Statistics reveal that the Facebook ads reach as many as 89.3% of the intended audience. By comparison, other platforms reach only an average of 38% of the people who are meant to receive the message.
Perhaps, this is why more companies are investing on ads. In fact, by the end of the year 2014, advertising comprised 92% of the social media giant’s total revenues, which is a marked increase from two years before, pegged at 84%. The growth of Facebook ads is most pronounced in North America, compared to other areas such as Europe and Asia.
Available tools for businesses
The continued growth of Facebook ads may also be attributed to the efficacy of the tools that the company provides. With these tools on hand, any company can make their own advertisement on Facebook—ads that compel people to become engaged with the brand and share their enthusiasm with others who have similar interests.
The first step is to set a budget, and explore the possibilities. From there, the company’s marketing team can focus on the needs and interests of a targeted audience and produce an output that is guaranteed to engage people who are using both desktop and mobile devices. Even startups can produce compelling, viral ads given a limited budget if it endeavors to focus on the target audience.
The power of Facebook ads
Online advertising and marketing expert Edward Azorbo endorses this form of digital advertising because it reaches people very quickly. Once the ads appear on the newsfeeds of friend and followers, anyone has the freedom to share, like, and comment on the post. All these actions help increase the exposure of the brand and the product or service being promoted.
The power of Facebook ads lies on the ease by which the audience for the adverts can be expanded, and this expansion does not require additional expense from the investors. For instance, the Facebook Offers feature help spread the word about current promotions and discounts. The rewards that are tied with the offers can be claimed by the lucky patron from the promoter’s shop. Because of the nature of the social media site, people can readily share the information with their own followers and friends.
Creating adverts that pop
Engaging adverts can easily convert a site visitor to a happy customer. Although the tools offered by Facebook allow for the creation of good adverts, it is still dependent on the creative choices of the advertiser. What are the members of the target market really interested in? What will make them decide to share a page or a site URL with their network. Facebook adverts are optimized for best results, but the ad’s content is still the main determining factor whether an ad will succeed in attaining the company’s objective or not.
Facebook Ads are clearly capable of boosting sales figures. This feature is currently helping thousands of companies worldwide turn in more profits. Moreover, brands and customers are given another medium to interact and learn more about each other.
