People change their email addresses more often than you think. A valid and deliverable email address today could be bad or undeliverable tomorrow. On average, 25% of all email address worldwide are changed every year and the old emails are simply abandoned. Companies that collect email addresses on their website over a long period of time might be shocked to find out that a good chunk of email addresses they are sending to consist of dead or no longer used addresses. Why try and deliver the email addresses in your list to bad, undeliverable and junk emails, since they’ll have a greater chance of being rejected, damaging your IP reputation or worse, getting you blacklisted or listed as a spammer.
It’s time to get your email database updated by using a service that will scrub and validate your list. I would recommend the email list cleaning and validation service offered by Email Answers. I used their service and it really helped my email delivery and cut down on the emails I was sending to dead accounts. The difference, after cleaning, was well worth it. My email campaigns are now going into the inbox, versus before when some would hit the junk folder or be rejected altogether.
Optimizing and removing bad emails from your email lists by thoroughly cleaning and validating your data on a regular basis should be a mandatory component of your entire email marketing program and not be forgotten. The last thing your company needs is to be blocked from sending email campaigns because you made the simple mistake of sending to bad or undeliverable lists.
