There will be times where you just won’t have the right resources to run a successful marketing plan. One viable solution is to hire a startup marketing agency that will do all the work for you. There is a misconception that hiring an employee is more cost-effective than taking on the services of a professional marketing company, but many companies fail to consider the true cost of hiring and keeping an employee. Here are five reasons why a startup marketing agency is better than an employee:
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A marketing agency provides comprehensive solutions under one team
When you’re hiring a marketing agency, you’re hiring a team of experts. It’s extremely difficult to find a single employee who can handle social media, content, branding, digital advertising and everything else that an agency can offer. While you can hire a specialist for the type of marketing you want, focusing on just a single technique is not effective at all.
If you decide to hire a team instead, you’ll need to devote a lot of time and resources to search for the right people. Having a graphic designer, web developer, social media manager and other employees can be quite costly, but hiring a marketing agency ensures that you have a team of trained professionals ready to help your efforts.
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An employee’s base salary isn’t the only cost to consider.
Compared to agencies that bill on discussed terms, an employee can cost much more due to expenses such as benefits and other fixed costs. Running marketing campaigns in-house can be much more expensive due to factors such as federal, state and local taxes, health insurance payments, sick and vacation days, and retirement plan costs. Recruitment and training costs need to be considered as well.
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You won’t need to spend money on software and other resources.
Software can cost a lot more than business owners think. Whether it’s in the form of monthly subscriptions or one-time purchases, these essential programs, such as graphics suites, analytics software, management apps and more, can add a lot to your expenses if pursue in-house marketing.
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Marketing agencies are already knowledgeable about your niche.
While it may seem easy to find marketing staff, it can be more difficult to find those that are experienced in handling businesses in your industry. Aside from this being an additional training cost, an employee’s inexperience can lead to a lot of trial and error when it comes to capturing the desired audience. A good marketing agency typically handles several clients covering a wubh7n8yn mkide range of industries, so they’ll have a wealth of information and experience to back up their efforts. They know which market to target, how to reach them, and what they can do to keep their business.
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Agencies can provide the essentials of every modern marketing strategy.
Modern customers expect instant access to the information they need. This means that businesses need proper branding and an effective SEO strategy that makes sure that their company can be easily found online. Essential items such as newsletters, websites, graphic design and public relations can’t be neglected, and an experienced marketing team can take on all these projects and more.